Ordinary Genius at play.

Our Story

Celebrating the genius in all of us.
Ordinary Genius is a kids playtime company that seeks to cultivate imagination one box at a time. Through easy-to-build, durable cardboard play costumes, we look to inspire creativity and nurture the free spirit in every child to discover the genius that surrounds us every day.
Proudly designed and made in the USA.
The spark that started it all.
When Brian Savarese decided to create a DIY cardboard plane for his son’s Halloween costume in 2014, he had no idea it would be the catalyst for him to venture into entrepreneurship as the product designer and founder of Ordinary Genius. After many late nights, and countless hours tinkering in his garage, the result was nothing short of impressive, but it also made Brian keenly aware that this was not a feat that every parent had the time (or talent) to create.
With a passion for unique, well-built design and a strong belief in the power of pretend play, Brian set out to create cardboard play costumes that could stand up to the rigors of a child’s imagination and give parents who value quality time and creativity another avenue to explore, create and bond with their children. The result is Ordinary Genius, named for those whose enthusiasm for discovery started early in life and remains with them to this day.

cardboard airplane costume boy pilot

Halloween 2014: Brian’s original design that served as the prototype for The Kitty Hawk.